Privacy Policy

1. Operator & DBA Disclosure

This website (https://thefinesthomes.com) is operated by Daniel Stewart, doing business as The Finest Homes at Red Rock Real Estate (“The Finest Homes,” “we,” “us,” or “our”). We are a Utah-licensed real estate brokerage (License #5244351-SA) located at 162 N 400 E #B202, St. George, UT 84770.

Related businesses under common ownership:

• Assurance Property Management — property management services
• St. George Home Staging — home staging and vacation rental furnishing

References to “The Finest Homes” or “we” in this policy encompass all three businesses for data-processing purposes.

2. Information We Collect

Information You Provide Voluntarily

• Name, phone number, email address (lead forms, booking widgets)
• Property address, price range, timeline (buyer/seller questionnaires)
• Communication preferences (SMS/email opt-in)
• Testimonial content you submit

Information Collected Automatically

When you visit our site, we and our third-party service providers automatically collect:

• IP address, browser type, operating system, device identifiers
• Referring URL, pages visited, time spent, click paths
• Geolocation (city-level via IP)

Tracking technologies deployed:

• Vercel Analytics (@vercel/analytics) — first-party, privacy-friendly web analytics
• GoHighLevel (leadconnectorhq.com) — CRM, forms, booking, SMS/email automation
• Stape.io Signals Gateway — Meta Conversions API (server-side event forwarding)
• Meta Pixel (via Stape) — conversion tracking for Facebook/Instagram ads
• Google Analytics 4 (via Vercel/Stape) — audience measurement
• Microsoft Clarity / Bing UET — behavior analytics (if enabled)
• VAPI — AI voice agent for outbound prospecting (separate consent)
• Twilio — SMS/voice delivery
• Lob.com — direct mail fulfillment

3. Third-Party Services Receiving Personal Information

We share data only with service providers who process it on our behalf under written contracts (Data Processing Agreements where applicable). We do not sell personal information.

4. Legal Bases & Consent

• Contract performance: Processing leads, scheduling showings, managing transactions
• Legitimate interest: Analytics, security, fraud prevention, service improvement
• Consent (explicit, revocable): Marketing SMS/email, AI voice calls, Meta/Google ad tracking, direct mail
• Legal obligation: UDRE transaction records (retained 5 years), TCPA consent logs (retained 5 years)

TCPA / FCC AI Voice Rule (24-17) Compliance: Any outbound call using artificial or prerecorded voice (including VAPI agents) requires prior express written consent. We obtain consent via web form checkbox (double opt-in via SMS confirmation) and honor revocation immediately.

Utah AI Policy Act (UAIPA): High-risk AI systems (voice, video deepfakes) disclose their synthetic nature at interaction start.

5. Your Rights (CCPA / UCPA)

As a Utah/California resident, you may request:

• Access: What personal information we hold about you
• Deletion: Erasure (subject to legal retention requirements)
• Correction: Fix inaccurate data
• Opt-Out of Sale/Sharing: We do not sell; you may opt out of targeted advertising
• Limit Sensitive Data Use: Restrict processing of precise geolocation, etc.
• Non-Discrimination: No penalty for exercising rights

Global Privacy Control (GPC): We honor GPC signals as a valid opt-out of sale/sharing across all advertising pixels (Meta, Google, Microsoft, LinkedIn) per California AG regulations.

To exercise rights: email washingtoncountyproperties@gmail.comor call 435-862-3242. We verify identity via email/phone on file and respond within 45 days (extendable by 45 days with notice).

6. Data Retention

• Lead/contact data: 5 years from last interaction (UDRE transaction compliance)
• TCPA consent records: 5 years
• Marketing suppression lists: Indefinite (to honor opt-outs)
• Analytics/behavioral data: 26 months (GA4 default), 13 months (Vercel Analytics)
• Call recordings/transcripts (VAPI): 2 years or until consent withdrawn
• Transaction files (closed deals): 5 years per Utah Division of Real Estate

7. Security

We implement reasonable safeguards: TLS 1.2+ in transit, encryption at rest (Supabase/AWS), least-privilege access, regular dependency updates, WAF via Cloudflare, and SOC 2 Type II subprocessors (Vercel, Supabase, Twilio).

8. Children’s Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from minors. If you believe a minor has provided data, contact us for immediate deletion.

9. License & Advertising Compliance

Utah Division of Real Estate License: Daniel Stewart, Sales Agent License #5244351-SA (not Principal Broker). All advertising complies with UDRE Rule R162-15-301.1 — license number displayed on all marketing materials.

Equal Housing Opportunity: We comply with the Fair Housing Act and Utah Fair Housing Act. No discrimination based on race, color, religion, sex, national origin, familial status, disability, source of income, sexual orientation, or gender identity.

10. Changes to This Policy

We may update this policy to reflect legal, technical, or business changes. TheLast updated date at the top reflects the effective date. Material changes will be announced via website banner and/or email to active contacts.

11. Contact